Tuesday, 2 August 2016
PDF Download » Case Study // Keith Andrews Trucks
General Manager & Executive Director Kurtis Andrews had initially spied the opportunity while at a cafe, when his attention kept being diverted from his meeting to the TV on the wall, flashing the latest headlines from stuff.co.nz. “I quickly realised that if it had that effect on me, it could do the same for our staff, making communicating with them far easier,” Kurtis says.
The commercial vehicle and truck supplier previously relied on newsletters and noticeboards to communicate with the 110 staff at these four locations. Now the company’s general notices, HR and Health & Safety alerts flash up on screens in the lunchrooms, an area where every staff member is guaranteed to go at least twice a day, says Kurtis.
“For us it’s solved a big problem: how do you communicate something to 100-odd staff? I would absolutely say there has been a lift in staff engagement from it”, Kurtis says.
The company’s HR and Health & Safety Coordinator, Annette Hayes, says the technology makes her job a lot easier.
“Normally if I have a notice I have to email everyone or take the time to design something, like a monthly H&S poster, and distribute them to be hung on noticeboards. Now I can just put them up on the screen - it’s definitely faster,” she reports.
The employees’ reaction to the Digital Communications Channel was positive right off the bat, with lots of comments made about Keith Andrews being in the technology age and up with the times. Employees were impressed by the amount of information streaming on it and it’s become something to keep an eye on in the lunch room.
As well as the content supplied by Labyrinth, such as news updates, weather reports, sports reports and car titbits, Keith Andrews uses the channel to communicate important HR and Health & safety messages. Annette loaded 50 Health & Safety messages, which flash up randomly throughout the week, as well as current vacancies in the company, notices about admin such as payroll or annual leave or staff accounts, plus calls for employees who want flu vaccinations.
“When you go to get a coffee or a glass of water, you’ll always have a look and see something new,” says Annette.
The team at Labyrinth created a tool that allows the Keith Andrews Digital Communications Channel to show their Lost-time Injury Rate in real time. Their screens show this figure for both their Whangarei and Auckland sites, creating a bit of an inter-branch rivalry on who can keep it up.
There’s also the lighter messages that work towards better employee engagement and workplace relations, such as notices introducing members of the team in each branch so that people learn who their workmates are and what they look like, even if they’re in another branch of the business. They’ve also created a hashtag on photo-sharing site, Instagram, so employees can tag their photos from their weekend or day on the job and share them across the branches, for an insight into how their colleagues are spending their free time.
Keith Andrews Trucks also has a screen in their Auckland customers’ lounge and using it to talk to customers is their next focus. It currently plays streaming news content from Labyrinth, plus a few ads - but it’s already huge step up from the daytime TV the TV used to screen, says Kurtis.
"Communicating to a bigger company is difficult and this is a new way to streamline that and bring communication into the digital age. Vaughan’s ahead of his time with this product. It’s been a good experience for us.' says Kurtis
TVNZ NZ Marketing Awards 2018... Read More
Labyrinth furnished the video wall and other select screens with localised infotainment at mi-pad,... Read More
Labyrinth's Outdoor Digital Signage has enabled SIG Whakatane to inform visitors of their Life... Read More
DDO18 incorporated Labyrinth's Social Media Mashup on their main stage... Read More
Labyrinth Solutions worked closely with Barfoot & Thompson's IT specialists to migrate their... Read More
Labyrinth's Internal Communication Channel has enabled our client to reach staff and key... Read More
An Internal Communication Channel was developed for the flexible office space located at Smales... Read More
NZ Direct Marketing Awards incorporated Labyrinth's Social Media Mashup at their 2017-2018 awards... Read More
Labyrinth's Social Media Mashup was the key element of digital signage at the One Day Festival of... Read More
The local residents were excited to see touch windows and digital signage installed at this real... Read More
Our clients have discerning tastes in real estate and also their technology! We've given Property... Read More
A joint venture between Matamata Real Estate and Farmlands Real Estate required us to design their... Read More
LJ Hooker branches in Karaka and Hobsonville took advantage of installing our Touch Window service... Read More
It’s our client's vision to be innovative, lead the industry and surpass expectations, and the 24/7... Read More
A nationwide Digital Menu Board installation is being undertaken within all New Zealand Burger... Read More
The 130 year celebration in 2016 held at the Methven Head Office required a big launch and big... Read More
CaféMedia is seen in selected cafés across Auckland. Café criteria includes serving 4,500+ avg.... Read More
An Internal Communication Channel of 15+ screens was created for multiple requirements at Edmund... Read More
Digital Screens running content through Labyrinth's Contegro Software are displayed proudly in... Read More
A nationwide Internal Communication Channel was developed for the various locations of Hill... Read More
An Internal Communication Channel was created for our client in their 4 nationwide locations. Each... Read More
Fast food locations are an industry that's currently going through many Digital Menu Board... Read More
Customized and up-to-date content for both staff and community which includes the their Radio... Read More
Our 24/7 Real Estate allows passing foot traffic and window shoppers to access Prestige’s extensive... Read More
Our 24/7 Storefront allows passing foot traffic and window shoppers to access The Homestore’s... Read More
Digital signage was required by our client - a busy tourism venture operating at Franz Josef... Read More
We’ll help turn your good idea into an impressive outcome!